Searching for advertisements through YouTube I came across a couple of ads for cheetos. I had never noticed, till now, that the commercial really tries to address everyone as a viewer, covering a wide scope of people, people who occupy their live in different things. And it highlights stressing/ annoying moments which a person might want to abandon. Chester shown in the commercial is placed there almost as the subconscious of the person who wants to escape or wants to get their revenge.
The more recent commercial are of course the orange underground cheetos commercial. Examples of the ones I’ve seen always show an encountering with people that you just want to avoid or days/ situations you want to avoid. An example could be when a guy wanted to go home so he ate the flaming hot cheetos and once his eyes and nose got all watery he went up to where his boss was, and of course the boss gave him the rest if the day off. Another example was during a flight a woman couldn’t go to sleep because of a man’s snoring, so she stuffed his nose with the cheetos and therefore accomplished what she wanted, sleep.
And the list can go on and on, as people we always encounter these situations but the solution to what ever the problem is always shown as the chettos. Whatever it is that you want to accomplish cheetos are shown as the way to go, whether it is a way to escape something or a form of revenge against someone, and Chester is always there telling the person, “Do it.” This of course is the idea of advertising, but it really appears so basic and something that clearly is no solution to any itch a person might have. Furthermore, it appears as if that is what they appeal to for the consumer/ viewer. I mean the variety of situations the commercials depict are realistic a viewer might think, “This commercial speaks to me or my situation,”, yet going from thinking that to actually using cheetos I doubt, but it’s worth noting though.
THE PIGEON ATTACK(I THINK IT'S FUNNY)
OTHERS
Wednesday, April 1, 2009
The World of IPods
IPods are something you may see basically every day, whether you own one or not you may see it on someone else. As consumers a number of people are always looking for the latest technology and iPods have been around for a while, but what makes their advertisements so appealing. The appearance overall of the commercial has remained the same. There is the black image that dances of course, the contrasting color on the background and then the white iPod. The thing is that looking back at some of the first commercials made for the iPods the black figure was very ambiguous.
Having the figure in black to begin with gives it like this shadow perception. The black figure is used almost as to address any type of person. Why? Because in having the figure to be black as a viewer you can’t tell the race of the person and in some cases the figure is so ambiguous that you can’t even tell the gender and the age of a person. With that visual depiction of the people and the different genres of music the put in the commercials it allows for regular persons to relate to the people in the advertisements.
Yet looking at the more recent advertisements for the iPod, the black figurines have taken on whole different role. The depiction given of them is now that of more recognized persons/ cartoons. There are iPod advertisements with the black outlined figure of Pikachu, Stewie from Family Guy, Homer from The Simpsons, Napoleon Dynamite, and the list can continue on and on. This clearly emphasizes the dramatic change of the iPod advertisements from regular people to recognized characters. Now, the iPod ads are not targeting to have people relate themselves to the people in the ads, but they are now having the ads relate to something they like. That is to say, they are building on what they enjoy and tying a connection. Almost like saying, “if you liked Napoleon Dynamite you will like this iPod.” They obviously did not bring about Homer or Stewie but are highlighting and building on the viewer’s preference or on what they enjoy and in a sense creating a world of idolized/favored characters.
Having the figure in black to begin with gives it like this shadow perception. The black figure is used almost as to address any type of person. Why? Because in having the figure to be black as a viewer you can’t tell the race of the person and in some cases the figure is so ambiguous that you can’t even tell the gender and the age of a person. With that visual depiction of the people and the different genres of music the put in the commercials it allows for regular persons to relate to the people in the advertisements.
Yet looking at the more recent advertisements for the iPod, the black figurines have taken on whole different role. The depiction given of them is now that of more recognized persons/ cartoons. There are iPod advertisements with the black outlined figure of Pikachu, Stewie from Family Guy, Homer from The Simpsons, Napoleon Dynamite, and the list can continue on and on. This clearly emphasizes the dramatic change of the iPod advertisements from regular people to recognized characters. Now, the iPod ads are not targeting to have people relate themselves to the people in the ads, but they are now having the ads relate to something they like. That is to say, they are building on what they enjoy and tying a connection. Almost like saying, “if you liked Napoleon Dynamite you will like this iPod.” They obviously did not bring about Homer or Stewie but are highlighting and building on the viewer’s preference or on what they enjoy and in a sense creating a world of idolized/favored characters.
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