Searching for advertisements through YouTube I came across a couple of ads for cheetos. I had never noticed, till now, that the commercial really tries to address everyone as a viewer, covering a wide scope of people, people who occupy their live in different things. And it highlights stressing/ annoying moments which a person might want to abandon. Chester shown in the commercial is placed there almost as the subconscious of the person who wants to escape or wants to get their revenge.
The more recent commercial are of course the orange underground cheetos commercial. Examples of the ones I’ve seen always show an encountering with people that you just want to avoid or days/ situations you want to avoid. An example could be when a guy wanted to go home so he ate the flaming hot cheetos and once his eyes and nose got all watery he went up to where his boss was, and of course the boss gave him the rest if the day off. Another example was during a flight a woman couldn’t go to sleep because of a man’s snoring, so she stuffed his nose with the cheetos and therefore accomplished what she wanted, sleep.
And the list can go on and on, as people we always encounter these situations but the solution to what ever the problem is always shown as the chettos. Whatever it is that you want to accomplish cheetos are shown as the way to go, whether it is a way to escape something or a form of revenge against someone, and Chester is always there telling the person, “Do it.” This of course is the idea of advertising, but it really appears so basic and something that clearly is no solution to any itch a person might have. Furthermore, it appears as if that is what they appeal to for the consumer/ viewer. I mean the variety of situations the commercials depict are realistic a viewer might think, “This commercial speaks to me or my situation,”, yet going from thinking that to actually using cheetos I doubt, but it’s worth noting though.
THE PIGEON ATTACK(I THINK IT'S FUNNY)
OTHERS
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